Hello.
My name’s Tom, and I’m a web developer and technical product manager based in London. My background is in SEO and digital marketing, and I've been working in this industry for over 10 years.
To learn more about my experience and the type of work that interests me, check out my current and past jobs below, or drop me an email .
Alternatively you can peruse my latest blog posts , or read about what I do outside of work .
My Work
Lightyear, 2023-Present
Product Lead - Discovery
May 2024 – Present
- Heading up a new team leading public web, SEO, and marketing technology.
SEO Lead
Sep 2023 – Apr 2024
- First SEO hire.
Wise, 2020-2023
Marketing Platform Lead
Oct 2021 – Aug 2023
- Spearheaded creation of new Marketing Platform team. As the PM, responsible for ensuring all of Marketing - including SEO - has access to relevant, accurate performance data.
- Handled MMP switchover from Appsflyer to Singular in the Wise native apps, implementation of customer-facing ATT prompt on iOS, and the migration from client-side analytics tags to a hosted server-side GTM setup on the Wise website.
Senior SEO Specialist
Feb 2020 – Sep 2021
- As the first full-time hire in the Owned Sites team, managed a portfolio of 3 websites operated by the Marketing tribe. Solely responsible for all aspects of their SEO, including hands-on technical work, content production, engineering roadmap, and reporting performance to the wider business. Grew the team with two further hires and a freelance developer.
Builtvisible, 2012-2020
Head of Product Development
Nov 2016 – Jan 2020
- Part of the Leadership Team, reporting directly to the MD. Responsible for building organic search strategy and driving performance for major international clients.
- As one of the agency’s most senior technical SEO consultants, acquired extensive experience with log file analysis, site migrations, PWA optimisation and JavaScript SEO, keyword research and architecture reviews, and internationalisation. Expert user of tools including SEOmonitor, Screaming Frog, and Ahrefs.
- Spearheaded development of digital analytics into a profitable new service offering, initially specialising in the Google Marketing Platform (Google Analytics, Google Tag Manager, and Data Studio). Bringing this to market meant wearing many hats, tackling challenges from business development and marketing to hiring and account management.
- Headed up the agency’s training offering, leading workshops in Amsterdam, Iceland, Italy, and the UK on all aspects of SEO. Frequent speaker and instructor at conferences including BrightonSEO, Learn Inbound, and SMX. Author for Smashing Magazine, SitePoint, and Moz.
Senior SEO Consultant
Apr 2015 – Oct 2016
SEO Consultant
Jan 2014 – Mar 2015
SEO Executive
Nov 2012 – Dec 2013