Hello.
I'm Tom Bennet — a technical product manager and web developer based in London, with the past 5 years focused on building fintech products. You can explore my work history, read the blog, or drop me a line.
There's also a bit more about me outside of work.
Recent posts
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Private, serverless Bitcoin payments for indie devs
Posted on: July 27, 2025A simple, self-custodial way to accept private, on-chain Bitcoin payments using XPUBs and serverless functions. Free, with no third-party gateways.
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How secure is your Bitcoin wallet's mnemonic seed phrase?
Posted on: July 9, 2025What makes your Bitcoin wallet's seed phrase secure? Explore entropy, checksums, and BIP39 in this hands-on, interactive guide to mnemonic generation.
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How to accept Lightning payments with LNBits and Cloudflare tunnels
Posted on: June 17, 2025In this guide I explore how to accept Lightning payments with a static QR code. It's free, low maintenance, privacy-centric, and requires no trusted third parties.
My Work
Lightyear, 2023-Present
Product Lead - Discovery
Sep 2023 – Present
- Founded and now lead a new cross-functional team focused on public web, organic growth, and marketing technology stack.
- Led the development and launch of AI-powered consumer features to improve discovery and engagement.
Wise, 2020-2023
Product Manager - Marketing Platform
Feb 2020 – Aug 2023
- Led product vision for the new Marketing Platform team, empowering marketing teams with accurate, scalable analytics and automation tools. Managed a cross-functional team of engineers, analysts, and domain specialists.
- Defined and delivered a full migration to server-side analytics on web, reducing client-side dependencies and improving tracking reliability. Halved the size of website’s Content Security Policy.
- Executed MMP switchover from Appsflyer to Singular, including implementation of customer-facing ATT prompt - unlocking attribution visibility into over 100k+ monthly iOS installs.
- Re-architected CRM event ingestion (Braze) with a Kafka-based self-service layer, cutting the lead-time for adding new events and attributes from months to hours for lifecycle marketing.
- Successfully drove a six-figure acquisition of an SEO affiliate, integrating it into Wise’s ecosystem and accelerating growth. Responsible for all aspects of its operation and performance.
Builtvisible, 2012-2020
Head of Product Development
Nov 2016 – Jan 2020
- Led the agency’s expansion into digital analytics, launching new service offerings and establishing a high-value consulting practice.
- Part of the Leadership Team, reporting directly to the MD. Repeatedly promoted internally, starting in the SEO team and developing into one of the agency’s most successful technical consultants. Responsible for building organic search strategy and driving performance for major international clients.
- Headed up the agency’s training offering, leading workshops in Amsterdam, Iceland, Italy, and the UK. Frequent speaker at conferences including BrightonSEO and SMX. Author for Smashing Magazine, SitePoint, and Moz.
Senior SEO Consultant
Apr 2015 – Oct 2016
SEO Consultant
Nov 2012 – Mar 2015